PLUS Named Pillar Partner, Anchoring the launch
of Korean Golf Club in LIV Golf
NEW YORK / SEOUL (January 29, 2026) — Korean Golf Club (KGC) of the LIV Golf League today announced a historic sponsorship with PLUS, marking the team’s first official sponsorship since debuting their new rebrand earlier this year. PLUS branding will feature prominently across Korean Golf Club’s 2026 player kits as the 2026 LIV Golf season kicks off February 4–7 at Riyadh Golf Club.
«The strongest partnerships are built where brand prestige meets cultural authenticity,” said Katie O’Reilly, Executive Vice President and Head of Team Business Operations at LIV Golf. “When teams align with brands that reflect the identity of their home markets, the result is a deeper, more meaningful connection with fans. PLUS embodies that alignment for Korean Golf Club, and we’re excited to welcome them to LIV Golf.”
The multi-year sponsorship is PLUS’s largest-ever commitment to men’s professional golf. It is a continuation of Hanwha Group’s legacy of supporting Korean golfers, while also incorporating purpose-driven components. Korean Golf Club and PLUS, as a joint brand of Hanwha Financial Affiliates, will support young golfers in developing long-term financial awareness, stability, and life planning alongside their athletic performance and growth.
«Korean Golf Club represents the future of Korean golf on a global stage, and through PLUS, we are proud to support not only elite performance, but the next generation of young golfers by helping them understand the importance of financial responsibility, life planning, and building a sustainable future beyond the game,” said Chan-Hyuk Park, Executive Director of the PLUS division at Hanwha Life.
Executives from LIV Golf and PLUS joined together for an in-person partnership ceremony earlier this month, alongside members of the new Korean Golf Club team. As a joint brand of Hanwha’s Financial affiliates, PLUS is built to support the accumulation and expansion of individual progress through technology, data, and performance-driven insight, principles that align with LIV Golf’s vision for the future of sport.
«Through this sponsorship, PLUS aims to bring its technology- and data-driven philosophy of supporting the ‘process of challenge and achievement’ to life alongside the journeys of the LIV Golf Korean GC players,” said Chan-Hyuk Park, Executive Director of PLUS division at Hanwha Life.”
LIV Golf’s team-based structure, innovative league model, and data-driven approach to performance offer a multidimensional view of player development that closely reflects PLUS’s brand philosophy. Grounded in this shared vision, PLUS is partnering with Korean Golf Club to jointly create meaningful touchpoints on and off the course that support players’ ongoing challenges, growth, and achievements.
«We couldn’t be prouder to launch our new team with the sponsorship of PLUS, a brand that looks forward to supporting young Korean golfers and always stands for excellence,” Korean Golf Club General Manager Martin Kim said. “As our first pillar partner, PLUS is helping define the foundation of who we are as a club. This sponsorship is about shared values, shared ambition, and building something meaningful. We will wear their brand on our uniforms proudly.”
Korean Golf Club recently announced their full roster ahead of the 2026 LIV Golf season, headlined by captain Byeong Hun An, one of Korea’s most accomplished modern golfers. The fully-Korean roster also includes Younghan Song, Minkyu Kim and former LIV winner, Danny Lee. Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For the full 2026 schedule and musical lineup, visit LIVGolf.com/schedule.
