LIV Golf’s Iron Heads GC Rebrands as Korean Golf Club
New team identity draws on the global momentum of K-culture and emphasizes honor, inclusivity and collective strength
SEOUL / NEW YORK (January 12, 2026) – LIV Golf, the global golf league, today announced that Iron Heads Golf Club will officially compete as Korean Golf Club for the 2026 season, unveiling a rebrand that reflects Korea’s growing influence on global golf culture and a reimagined vision for what modern golf can be.
At the heart of Korean Golf Club’s brand is an emphasis on honor, inclusivity and collective strength. Inspired by the Korean concept of brotherhood denoting respect, trust, and guidance within close relationships, Korean Golf Club celebrates unity and togetherness, and the connective power of golf. The club’s new visual identity is anchored by the White Tiger (Baekho), a revered figure in Korean history and folklore symbolizing strength, protection, and resilience.
«We were inspired after LIV Korea 2025. Seeing the energy of the thousands of young fans who showed up,” said Korean Golf Club General Manager Martin Kim. “Our tagline ‘Welcome to the club’ is reflective of the opportunity we saw to create a new space for young fans showing up. KGC is a brand that stands for the golf movement in Korea and Koreans around the world. We’re all beyond excited.»
The new identity infuses the sport with the energy, youth, and global momentum of K-culture, positioning Korean Golf Club as a cultural standard-bearer within LIV Golf and on the world stage. Korean Golf Club welcomes fans into a modern golf experience that is expressive, energetic, and deeply connected to culture.
Subtle design elements within the mark pay homage to the game of golf itself, while traditional Korean motifs reflect a respect for heritage alongside a drive toward innovation.
White Tiger Logo: Our icon, the white tiger, is a revered figure in Korean folklore and history. As the “protector and guardian,” it embodies the strength and tenacity of the Korean Golf Club and its home country. The tiger’s face includes a subtle nod to the game, with its eyes and bridge of its nose making the shape of two golf clubs.
Rose of Sharon: The national flower of South Korea that represents Korea’s resilient spirit and enduring beauty. The Rose of Sharon is featured prominently within Korean Golf Club’s roundel.
From Seoul to the global stage, the rebrand captures Korea’s role as a leader in music, fashion, entertainment, and now, a new era of golf.
Korean Golf Club represents a declaration of intent: to turn golf on its head, elevate entertainment as innovation, and create moments that resonate far beyond the fairways. The new identity will be reflected across competition, apparel, digital platforms, and fan engagement initiatives beginning with the 2026 LIV Golf season.
LIV Golf has established a meaningful connection with the Korean market, highlighted by the League’s inaugural LIV Golf Korea presented by Coupang Play, held in May 2025 at Jack Nicklaus Golf Club Korea in Incheon. The three-day event featured a world-class field of elite players, with presenting partner Coupang Play amplifying the event’s momentum across Asia as the exclusive broadcast partner in South Korea. Beyond the competition, LIV Golf Korea delivered a festival-style experience anchored by a headline performance from K-pop icon G-Dragon, alongside appearances by IVE, Dynamic Duo, Gummy, and KiiKii – seamlessly uniting sport, music, and culture in one of the League’s most dynamic events to date.
The 2026 LIV Golf season features 14 events across ten countries and five continents, marking the League’s most global schedule to date. The season tees off at the Riyadh Golf Club in Riyadh, Saudi Arabia from February 4 -7, 2026, as LIV Golf continues its mission to deliver innovative, fan-focused events and a dynamic and exciting competition format to golf fans around the world. With 11 of the League’s 14 events already announced, two venues remain to be unveiled for the 2026 season. Tickets for LIV Golf’s 2026 Season are available now at LIVGolf.com. For more information on the 2026 schedule, visit LIVGolf.com/schedule.
